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Websand email marketing, data and automation strategy blog

Mastering E-commerce Email Marketing: 10 steps to success

by [Saul Gowens](/content/author/derek/ "Posts by Saul Gowens"/index.html)
November 22, 2023November 29, 2023

Mastering E-commerce email marketing Email marketing remains a powerful tool for e-commerce businesses to connect with their audience, drive sales, and build lasting relationships. However,… Read More »Mastering E-commerce Email Marketing: 10 steps to success

7 tips to create a successful email campaign for your e-commerce store

by [Saul Gowens](/content/author/derek/ "Posts by Saul Gowens"/index.html)
January 15, 2023November 20, 2023

Like any other marketing activity, creating a successful email campaign for an e-commerce store requires a combination of strategy, tactics, and execution. Sending a random… Read More »7 tips to create a successful email campaign for your e-commerce store

Black Friday Email Marketing – get an astounding plan in place

by [Saul Gowens](/content/author/derek/ "Posts by Saul Gowens"/index.html)
November 10, 2022November 20, 2022

Follow these 15 steps to keep avoiding the spam folder

by [Saul Gowens](/content/author/derek/ "Posts by Saul Gowens"/index.html)
October 9, 2022January 4, 2024

Why avoiding the spam folder is important. Hitting the spam folder is a major point of frustration for email marketers. All the time, effort and… Read More »Follow these 15 steps to keep avoiding the spam folder

The Technology Decision. Is your business suffering from a VAR moment?

by [Saul Gowens](/content/author/derek/ "Posts by Saul Gowens"/index.html)
September 25, 2022September 25, 2022

The VAR moment A few weeks ago a VAR weekend in the Premier league. Newcastle United and West Ham United lost points due to incorrect… Read More »The Technology Decision. Is your business suffering from a VAR moment?

3 tips to boost engagement and influence behaviour

by [Saul Gowens](/content/author/derek/ "Posts by Saul Gowens"/index.html)
July 31, 2022January 4, 2024

Boost engagement and influence behaviour by understanding the power of bias Email marketing is a great tool to influence behaviour from your audience. Websand helps… Read More »3 tips to boost engagement and influence behaviour

Lessons in Email Marketing Best Practice – Better Email Saul

by [Saul Gowens](/content/author/derek/ "Posts by Saul Gowens"/index.html)
July 24, 2022January 8, 2024

Lesson 1 – A review of Clubhouse Golf’s, 150th Open Campaign What is Better Email Saul? Better Email Saul is a series of videos where… Read More »Lessons in Email Marketing Best Practice – Better Email Saul

How to get started with eCommerce marketing automation

by [Saul Gowens](/content/author/derek/ "Posts by Saul Gowens"/index.html)
February 18, 2022January 4, 2024

Why you need eCommerce Marketing Automation Are you running a small business? The chances are that you feel overwhelmed managing some tasks. According to the… Read More »How to get started with eCommerce marketing automation

5 Tips for marketing to your existing customers

by [Saul Gowens](/content/author/derek/ "Posts by Saul Gowens"/index.html)
January 16, 2022October 23, 2022

Do you have a separate strategy for marketing to your existing customers? You’ve probably got a marketing strategy for acquiring new customers, but do you… Read More »5 Tips for marketing to your existing customers

Finding The Right Email Marketing Service For Your Ecommerce Store

by [Saul Gowens](/content/author/derek/ "Posts by Saul Gowens"/index.html)
November 13, 2021November 13, 2021

With the digital revolution, eCommerce has taken over as the world’s most popular way to shop. Unfortunately, that means that if your business is not… Read More »Finding The Right Email Marketing Service For Your Ecommerce Store

Finding the right customer retention software

by [Saul Gowens](/content/author/derek/ "Posts by Saul Gowens"/index.html)
November 6, 2021November 6, 2021

The importance of Customer Retention Software It is an old adage in the world of business that retaining customers is more beneficial than attracting new… Read More »Finding the right customer retention software

I know the landing page signup form you filled out last summer

by [Saul Gowens](/content/author/derek/ "Posts by Saul Gowens"/index.html)
October 31, 2021August 27, 2022

The starting point of any email marketing journey is data collection and one of the most used methods is the landing page. But this important… Read More »I know the landing page signup form you filled out last summer

What Is Customer Segmentation And Why Is It Important In Business?

by [Websand](/content/author/websand/ "Posts by Websand"/index.html)
September 13, 2021September 22, 2021

What is Customer Segmentation? Customer segmentation is the process of grouping a company’s variety of customers based on traits they have in common. The purpose… Read More »What Is Customer Segmentation And Why Is It Important In Business?

Email Marketing for New Customers vs Email Marketing for Existing Customers

by [Websand](/content/author/websand/ "Posts by Websand"/index.html)
August 22, 2021April 24, 2023

Which works better? Email Marketing for New Customers or Email Marketing for Existing Customers If you operate a small e-commerce business, you might be scratching… Read More »Email Marketing for New Customers vs Email Marketing for Existing Customers

Email marketing trends in 2021 to boost conversion rates

by [Websand](/content/author/websand/ "Posts by Websand"/index.html)
August 15, 2021August 15, 2021

Email marketing trends in 2021 is a guest post from our friend Ermelinda Maglione at content specialists, Venngage. Email marketing trends in 2021 to boost… Read More »Email marketing trends in 2021 to boost conversion rates

Why Email Marketing Works Well For Customer Retention

by [Websand](/content/author/websand/ "Posts by Websand"/index.html)
August 8, 2021April 24, 2023

Most businesses are familiar with the idea of email marketing for new customers. But relatively few also understand the full benefits of targeting existing customers. … Read More »Why Email Marketing Works Well For Customer Retention

Brexit – an e-commerce business guide. The four things you need to know

by [Saul Gowens](/content/author/derek/ "Posts by Saul Gowens"/index.html)
March 13, 2021March 13, 2021

How does an e-commerce business deal with Brexit? That’s a question I asked Carl Marsh, founder of ICEGRIPPER, a successful e-commerce business which sells products… Read More »Brexit – an e-commerce business guide. The four things you need to know

Learn the 4 steps to email deliverability best practice

by [Saul Gowens](/content/author/derek/ "Posts by Saul Gowens"/index.html)
February 20, 2021January 10, 2024

Time to apply some email deliverability best practice A dropping email deliverability rate can drive you crazy and cost you money. Putting some email deliverability… Read More »Learn the 4 steps to email deliverability best practice

Net Promoter Score: A love story or a waste of time?

by [Saul Gowens](/content/author/derek/ "Posts by Saul Gowens"/index.html)
February 11, 2021May 11, 2023

Net Promoter Score: A love story? Valentine’s day is upon us and I (like you) have been inundated with loads of promotional messages. It seems… Read More »Net Promoter Score: A love story or a waste of time?

Lessons from Air Jordan the best product launch in history

by [Saul Gowens](/content/author/derek/ "Posts by Saul Gowens"/index.html)
February 7, 2021February 7, 2021